Discover Why Hallmark’s ‘Because of Cupid’ Will Be a Must-Watch This Valentine’s Day

K.L. Connie WangFri, February 13, 2026 at 10:30 PM UTC

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Just in time for Valentine's Day, Cupid visits Hallmark Channel—literally! Cupid makes a stop in our next Loveuary film—Because of Cupid. In the movie, Cupid offers up a good old-fashioned love potion to Marcus (Evan Roderick) who is love with his best friend, Naomi (Amy Groening). The pals are also co-workers in a bar/cafe and when Naomi unknowingly uses the potion in one of her newest libations, love is suddenly in the air!

Longtime Hallmark fans are going to love the pairing of Roderick and Groening. While both have starred in multiple projects for the network, Because of Cupid marks their first time sharing the screen together.

Here's everything we know about Because of Cupid—including a Parade exclusive sneak peek.

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What is 'Because of Cupid' on Hallmark about?

Best friends Naomi (Groening) and Marcus (Roderick) participate in a Valentine's Day mocktail competition, but things go awry when Cupid interferes—dropping a love potion that affects Marcus and several of their friends.

Who's in the cast of 'Because of Cupid'?

Groening stars in Hallmark's newest Loveuary movie.Amy Groening as Naomi

Groening has appeared in multiple Hallmark movies including 'Tis the Season to Be Merry, The Santa Summit and 'Twas the Date Before Christmas. Her other credits include Frankie Drake Mysteries, My One & Only and Francesca Quinn, PI.

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Related: Get Ready for More Romance with Hallmark Channel's 'Loveuary' Movies!

You may have also seen Roderick as Arthur in the Aurora Teagarden Mysteries.Evan Roderick as Marcus

Evan Roderick has starred in several projects for Hallmark Media—including the recent reboot of the Aurora Teagarden Mysteries, where he played a younger version of Arthur. He also starred in A Make or Break Holiday and the summer tentpole trilogy, Providence Falls. Roderick’s other credits include Spinning Out, Sealed with a List and Leah’s Perfect Gift.

Tsekhman can also be seen in The Night Agent.Adam Tsekhman as Hal

Tsekhman is best known for playing Gary on DC's Legends of Tomorrow. His other credits include Hudson & Rex, Six and The Night Agent.

Related: Get a Sneak Peek of Hallmark’s Three-Part Movie Event from Bestselling Author Jude Deveraux (Exclusive)

What is the release date for 'Because of Cupid'?

Because of Cupid premieres on Saturday, Feb. 14 at 8 p.m. ET on Hallmark Channel and will be available to stream the next day on Hallmark+.

Does Parade have a sneak peek of 'Because of Cupid'?

Yes! Check out this Parade exclusive sneak peek of Because of Cupid below.

See photos from Because of Cupid

Take a look at some select images from Because of Cupid in the gallery below.

Because of CupidHallmark Channel

The movie premieres on Valentine's Day.Amy Groening as Naomi

Naomi unknowingly adds love potion to her mocktail.Evan Roderick as MarcusAdam Tsekhman plays Hal.

Naomi (Amy Groening) sings her heart out.

Next up: Hallmark Channel Kicks Off ‘Loveuary’ With ‘The Way to You’—Everything to Know, Including a Sneak Peek! (Exclusive)

This story was originally published by Parade on Feb 13, 2026, where it first appeared in the TV section. Add Parade as a Preferred Source by clicking here.

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Source: “AOL Entertainment”